and Supplement founders over $2M
Open the comments on your accounts. And your creators’.
Moderaigent helps health and wellness brands detect potential adverse events responsibly across their own social and authorised creator accounts, while turning customer conversations into actionable insights. All from one tool, running 24/7.
See how Moderaigent can work for your brand. Nothing publishes without your approval.
More conversation. More confidence.
See how safety monitoring, replies and insights work together.
Built for health & wellness.
Built to keep you engaging.
Moderaigent is not a generic social media tool. It is built specifically for the regulatory and engagement needs of health and wellness brands, including OTC, supplement and cosmetics businesses. Bring safety monitoring, replies and customer insights together, so your marketing and compliance teams can work from the same conversation.
Flag potential adverse events to support your team’s compliance workflow and applicable FDA requirements, including MoCRA for cosmetics. Prepare replies for approval and uncover what customers need. Your team stays in control as you grow engagement.
Spot potential
adverse events.
“I started this last week and now I have a rash.”
Surface possible product reactions and route them for assessment and follow-up.
Have the right
reply ready.
“Is this fragrance-free? My skin is really sensitive.”
Draft replies from your approved product information and brand voice. Your team approves what goes out.
Turn comments
into insights.
“Sold out again. Please bring back the berry one.”
See recurring questions, feedback and demand signals to inform your next decision.
Illustrative comment examples.
You pay creators for reach. Make sure you can see what happens in the comments.
Views, likes and clicks tell you how far creator content travelled. The comments underneath it can contain audience feedback, potential adverse events and claims that may be illegal, off-label or outside your approved language.
See language that may cross the line.
“This completely fixed my anxiety in three days.”
Flag comments that may contain unsupported, illegal or off-label claims for your team to review.
Keep visibility without taking over the conversation.
“You should double the dose if the first one doesn’t work.”
Monitor authorised creator posts and surface risky language without posting replies on the creator’s page.
Spot potential adverse events.
“I started using this and now my skin is burning.”
Bring possible product reactions to the right team’s attention for assessment and follow-up.
Illustrative comments and AI-created creator imagery.
Creator content is becoming part of the media engine. Your monitoring needs to keep up.
Health and wellness brands should be able to benefit from creator reach without losing visibility over the conversations happening around their products.
Creator content powers paid media
Creator content now represents 44% of enterprise paid-media creative on average in CreatorIQ’s 2026 research.
FDA warning letters cited website or social claims
Since 2021, Moderaigent’s analysis found 755 FDA warning letters citing health brands over claims on websites or social accounts.
Quoted the brand’s own social media
Social content can become part of the regulatory record, making visibility across conversations important.
Monitor the conversation without taking it over.
With creator authorisation, Moderaigent reads selected campaign comments, identifies potential adverse events and flags claims that may be illegal, off-label or outside your approved framework. Your team gets visibility and a review trail; Moderaigent does not post replies on the creator’s page.
Creator statistic: CreatorIQ, Creator-Powered Funnel Report 2026. FDA figures: Moderaigent analysis of public FDA warning letters, Jan 2021–Aug 2026. Warning letters are warnings, not fines.
Your comment section is part of your growth strategy.
Your audience comes with questions, feedback and buying intent. An open, actively managed comment section gives your brand a chance to respond.
Higher engagement
Posts with replies see higher engagement across six social platforms, with the uplift varying by platform.
Silence can cost customers
Of social users say they’ll buy from a competitor if a brand doesn’t respond.
A reply within 24 hours
Of consumers expect a response to social media questions or complaints within a day.
Grow the conversation. Keep compliance in the loop.
Give your team a way to engage while potential safety concerns are flagged for review and follow-up.
A product reaction needs more than a reply.
Purpose-built for the comments health and wellness brands receive, and the assessment, follow-up and record keeping that may come next.
Existing product interface. Comment flags support human assessment.
Detect potential adverse events
Identify comments describing possible product reactions and bring them to your team’s attention.
Organise the follow-up
Review the concern, track the case and route the next action to the people responsible.
Keep a traceable record
Retain flags, drafts and review decisions to support your team’s process. Retention depends on the plan.
Approved information behind the reply.
Your knowledge centre supplies product facts, approved claims and tone. Your team reviews the suggested response.
Useful insight from everyday comments.
See recurring questions and product feedback alongside the safety concerns that need attention.
From a busy comment section to a clear next step.
Bring your comments together.
Connect your brand’s Instagram and Facebook accounts for a clearer view of the conversations around your posts.
Give replies a trusted foundation.
Add your product information, approved claims and tone of voice to guide suggested responses.
Keep the decisions with your team.
Review safety flags, approve replies and explore the themes emerging from your comments.
See what’s possible in your comment section.
Book a demo to explore how Moderaigent could support your marketing and compliance teams.
- See how potential adverse events are flagged.
- Explore replies guided by your brand information.
- Discover the insights inside everyday comments.
- Discuss your accounts, workflow and the right plan.
No account connection needed to attend the demo.
Choose a time to meet.
Explore the platform with our team and get answers specific to your brand.
Pick an available date and time, then confirm your details.
Answer a few quick questions, then pick a time that works for you.
A few useful answers.
Your next customer could be in your comments.
Give your team the tools to engage, spot potential safety concerns and learn from the people talking to your brand.